The badge collecting phenomenon which was launched recently by Click Track Profit (CTP) is here to stay. Not only is it here to stay but it is only going to get bigger, better and more in-your-face than ever before as time goes on.
I think the badge craze is so potentially powerful that more and more marketers will begin to find ways to incorporate them into their campaigns and those who now dismiss the idea as plain daft will be forced to think again.
It seems that people either love or loathe the idea of collecting badges within the CTP program. Well that is not strictly true. I have not met a single person within the CTP program who has a bad word to say about the program itself or the badge collecting part of it. It is just those who have never used it who shout so loudly about all that is wrong with badge collecting. I half expect someone to say it is the work of the Devil, the cause of all the world’s woes and the source of global warming all wrapped into one neat little badge-shaped package. Let me give you an example of what I mean.
I was surfing one of the social exchanges the other day and someone asked this innocent question:
“Hello folks. Can anyone tell me what CTP is?”
And along came this reply: “[That’s] the site that gives away those freakin badges for doing almost nothing.”
Then someone else chimed in: “OK so why would we want badges?”
And ‘freakin badge guy’ replied: “I’m not into the badge thing. I mean I am not in kindergarden any more.”
So it seems that some people think this badge collecting business is silly, childish, a waste of time and something that ‘serious’ internet or affiliate marketers should have nothing to do with. Wrong, wrong, you have all got it wrong again!
I hear exactly the same argument used about social traffic exchanges – the ones which allow you to surf and chat (or ‘churf’ to surf and chat fans) at the same time. People who don’t get social traffic exchanges think the ‘chat’ function is a waste of time and detracts from the goal of building up surfing credits and totally overlook the fact that this very function helps you establish yourself within the community you are working in.
Not only that but chatting is social, fun and rewarding too. It is good to take time to say hello to fellow surfers, exchange ideas with them, help solve some people’s problems and find answers to questions of your own. If it was such a bad idea then why are the social traffic exchanges so popular? Well I suspect they are popular because people like using them and they bring results, but back to the subject of the day – badges.
Let’s just get real for a moment. Click Track Profit is a program which aims to show people how to use traffic exchanges effectively and gives them vital experience in doing do. It actively encourages people to surf exchanges, look at what other marketers are doing, create their own campaigns and track their results. Pretty smart I would say. Pretty smart indeed. If you are new to traffic exchanges but want to get a thorough grounding in their use then I cannot recommend CTP highly enough.
So what are the badges all about then? Well, put simply, they are a bit of fun. Yes fun. There is nothing wrong with having a bit of fun as you work on building your business. In fact I would go as far as to say that it would be a pretty odd thing to set about building up an online business if you were not having at least some fun in the process. But that is just me. I am a bit odd. I know and I don’t really care.
The CTP Badge Creator General hides badges throughout cyberspace, or at least the part of cyberspace he controls, and those who have joined the CTP program get a chance to collect them. Some badges are more common than others, some are hard to find, some are always there while others are only fleetingly available for collection. The more you surf then the more badges you can find and the craze is spreading through the traffic exchange community (or at least certain sections of the traffic exchange community) at breakneck speed.
But badges are about more than just fun and there is an important lesson we can all learn from the CTP badge collecting craze. I understand that traffic exchange owners who allow badges to appear on their sites have reported a dramatic increase in the numbers of people using their sites. Not only are more people using those traffic exchanges but it would appear that they are staying longer and looking at the surf pages harder and more actively. (Badges can be hidden within surf pages.)
Now let me ask you a question? If you are looking for sites to advertise your splash pages then wouldn’t those traffic exchanges where people are actively looking at surf pages seem like a good place to start? Ok so a lot of these people are looking for badges but in doing so they may be more likely to see your offer too and that, I would suggest, is half the battle won.
Collecting virtual badges which you cannot even touch, pick up or pin onto your lapel, may sound stupid or childish but, believe me, it is one of the cleverest marketing strategies I have heard of in a long while.
Top marks to the Badge Creator General I say.
I can’t wait for the “I’m too cool to collect badges” badge to come along because if ever it gets issued I will be joining the hunt to be one of the first to get it!
Patrick, aged 46 and 1/12th, no longer at kindergarten but the proud owner of 108 virtual badges (some of which I have used in this post.)