Yesterday on Traffic Exchange Live the main topic of conversation was, perhaps not surprisingly, centered around traffic exchanges.
In particular the hot topic was the whole issue around owning a traffic exchange with an emphasis on why you might want to and why you might not want to.
It strikes me that there are a lot of people who want to own their own traffic exchange and that they see such ownership as an easy way to earn money with little capital start-up and minimal work to do as an ongoing basis.
Jon Olson, something of an expert in the traffic exchange industry, suggested that at the very minimum a potential new owner should be looking at a $1,000 start-up budget.
He suggested $5,000 to start an exchange which was more than a bit different and $10,000 to come up with something that had the potential to really get people to sit up and take notice.
Reading between the lines I got the impression that Jon thought, and I might be wrong in making this inference, that a $1,000 budget, while possible, was not recommended.
It seems to me that setting up as a badly prepared traffic exchange owner is one of the easiest ways to fail at being a traffic exchange owner.
I suspect it takes far more time, effort and money than most people would think and I also suspect that, for many, the rewards would take longer to come and be considerably harder won than might at first be thought.
owner Randy Ritter gave some excellent advice on the forum to potential TE owners and it was to be prepared for long hours, hard work and the discipline to be able to reinvest all (or virtually all) your income into the business to help make it grow.
It is clear from anyone who listens to TE owners like Jon and Randy that they love what they do but that they work exceptionally hard to make their businesses work.
I very much get the impression that you really must love all aspects of the traffic exchange industry and be prepared to dedicate a huge chunk of your life to the industry if you want to make money from owning a traffic exchange.
Yes it can be done and, yes, it can be rewarding but I think it is far more difficult than many people would ever think.
To Randy, Jon, Justin Ledvina, James Holmes, and the others who spoke on the subject, you all demonstrated yesterday just how powerful a community such as TELive can be.
It is great that issues like this can be addressed openly and honestly and that people are prepared to talk about key parts of the online industry without feeling the need to sugar coat things.
I, for one, feel I know considerably more than I did about traffic exchanges, as a result of yesterday’s session.
Traffic Exchange Live takes place Monday thru Friday between 4-5pm eastern.