On Tuesday in the TELive chatroom I did something I very rarely do. I had a bit of a rant.
A member of the community told how he was planning to launch a traffic exchange and was looking for people with ‘big lists’ to help him promote it.
This approach annoyed a lot of people in that room because the message which is repeated time and again in that chatroom is that small, targeted lists of interested individuals can be far more effective than larger untargeted lists. (A message with which I fully agree.)
Then the person was talking about getting his traffic exchange in pre-launch for a number of weeks to build up membership.
Why not just launch the thing and have done with it?
Open the doors and let people in.
But he saved the best until last.
Given that he has allegedly been planning the launch of this online venture for a year or so, he dropped this bombshell:
“I haven’t actually bought the script yet.”
That was the point when I finally lost patience.
And, I suspect, I was not alone.
Has anything made you angry recently?
If so then please feel free to share.