It is a staple of the traditional old-school internet marketing toolbox…the fabled ‘loophole’ which – for a small payment – will lead to money flooding into your bank account.
Every so often a new program comes around where this sorry old tactic is used to pull in the desperate or the unwary.
I never even look at anything which contains the word ‘loophole’ anymore unless, of course, I want to write a blog post like this.
So I decided to take a look at what was on offer when I received an email which asked me:
“Have you heard about this loophole?”
Well the answer to the question can only be “I have no idea” given that I clearly don’t know what loophole is being referred to.
But the objective is to make people curious enough to actually open the email and so I opened it.
This is what it said:
“Something extraordinary is happening on the net right now.
“Two guys, and I think they’re both geniuses, have discovered
a loophole in internet marketing that allows anyone to make
100% commissions and get paid instantly.
“It is an amazing situation, and it’s all above-board and very
“The minute I saw it I jumped in, and boy am I glad I did…
“Now I’m telling everyone I know about it.
“It’s hard to say how long this loophole will exist but it’s
there now, and you might want to take immediate action on it.
“Get the details right here, and I’m not B.S.’ing you, and
this is not about hype. Just see this link: [removed] “
Ah the needless profanity right at the end, just to put me off the message even further than I already was.
What is it with these people that they think adding the odd swear word into their sales message will make the thing seem just that little more appealing?
So I clicked on the link and was taken to a sales page where the hype was ramped right up.
There was huge white text on a red background, red and black text on a white background, a huge yellow arrow and the word “caution” repeated 12 times across the top of the screen for some peculiar reason.
Well see for yourself…this is what part of the page looked like:
Ok so this is my view on things.
I don’t need to enter “my best email address” to know that this is not for me.
I mean it is not written to give any information at all, instead it is designed to simply tug at your emotions.
Look at the language.
“caution, caution, caution…secret…commission loophole…leaked video…instant 100 per cent commissions…commissions into your bank account…starting today”
The writer here wants you to read the copy and be frightened that you are going to miss out on something which will end your money worries.
The implication seems to be that this is something which is perhaps a little bit edgy, a little bit daring and possibly only just legal.
And although we are not told what this commission loophole actually is we are told that you can copy it to earn instant commissions.
Who wouldn’t want instant commissions? Especially at 100 per cent?
But what are you earning commissions on?
And the 100 per cent figure sounds good but surely it means absolutely nothing at all unless you know what you are getting 100 per cent of?
And how did this homeless ‘van man’ and the ex-construction worker uncover this loophole?
Did they do it together? Did each solve half the problem and only put the pieces together when they met up?
How did they meet up?
Do they even exist?
Why are they sharing it with you?
Why was this almost kept a secret?
Who wanted to keep it secret?
Why did they change their mind?
Who made the video of these two?
How was the video leaked?
Who leaked it?
Everything about this sales letter screams “stay away” to me but I can see how many would be sucked in and part with their cash to discover the great secrets which homeless guy and construction guy have to impart.
Call me cynical but I think the only information of any value on the entire page is the disclaimer in small print at the bottom of the page which is written in oh-so-hard-to-see black letters on a red background.
It says that the company in question:
“…in no way guarantees you’ll make money with any of our products.
“However we do allow our members to become affiliates of our system and earn 100% commission on products offered from within our back office platform.
“As with anything, you’re success depends on your attitude and level of commitment.
“We simply provide the point and click platform for our members to learn insider marketing strategies and earn 100% commissions.”
So now we are getting somewhere.
It appears to be a simple affiliate scheme but an affiliate scheme where you have to pay to be a member.
So not something which instantly deposits money into your bank account then.
But an affiliate scheme you pay to join and then have to promote like any other affiliate scheme.
And you are not guaranteed to make any money at all but you will be paying for a “point and click platform” and “insider marketing strategies” whatever those may be.
So when put like that it doesn’t really sound so appealing now does it?
Commission loophole indeed!
But what do you think?
Would you give something like this a try?
Would you sign up to find our more?
I would love to hear from you.