If you are new to internet marketing then it must seem that everyone wants a little part of you.
Buy this product, lock in here now, jump on board before the crowds, get in on the ground floor, join our matrix – yes everyone wants something of you.
And in return for jumping in now to the latest internet craze your low one time payment will allow you to retire in just 18 months and work only for five minutes a day until retirement.
All of these products sound amazing but do you really think something for nothing in this life? It doesn’t happen in the real world so why should the internet be any different?
You can make money online and you will if you inject a little bit of realism into your business efforts.
Forget the mentality of getting something for nothing, or for very little effort – this doesn’t happen either online or offline.
Forget the idea that you can invest pennies and gain enough to retire on in just a few short months.
Instead remember this:
You need to invest your time and money for a sustained period of time to make money online and by “sustained period” I mean perhaps a year or more.
Now while that is almost certainly not what you want to hear it does not make it any the less true.
If you don’t believe me then go ahead and chase the latest money-making craze where little effort equals huge financial gains…and once you have learned the hard way that these schemes don’t work then where will you be?
Well you will be right back at the place where you need to invest your time and money for a year or more but this time you will be considerably wiser than last time round.
My former boss Kelvin MacKenzie, who used to edit The Sun ‘newspaper’ told recently of a friend of his who makes a living servicing central heating boilers.
Recently the engineer offered a half-price special offer through Groupon to service central heating systems for just $50 and the promotion was so successful that he had to take on two other engineers just to complete all the orders.
After he had paid the other engineers, factored in his time and travel costs (and of course Groupon’s cut) he had made virtually no money at all…but he was delighted with the promotion.
Well on each central heating system he had serviced, he had left a card reminding the owner of the date of the next annual inspection plus his phone number.
He reckons he will get so much repeat business from that (at full prices) that he will start making a profit 12 months from now. And, of course, some of his clients will need new central heating systems and not just a routine annual service.
If more people had that long-term attitude online then the 95 per cent failure rate we keep hearing about would be much, much lower indeed.