Sex, we are told, sells.
I suspect we are all well used to seeing images of beautiful women and men used to sell us items every day.
They are to be found in magazines, on billboards, in newspapers, online…everywhere in fact and I have no problem with any of it.
Being British I also grew up in a culture of sexual humor, with double entendres – where words often have a hidden (or not so hidden) sexual connotation to them – being commonplace.
While a bit childish perhaps, this type of play on words had never offended me. Quite the opposite in fact as it has been the basis of much mirth in my younger years.
Much of the jokes broadcast on British television sitcoms and comedy shows when I was growing up were based on the concept of the double entendre – seemingly innocent words or phrases which had a hidden sexual meaning to those in the know.
With all of the above I have not the slightest objection. Everything, after all, has its place.
So I was shocked, a couple of days ago, to open an email from an online marketer to find that he was comparing his product to a specific sexual act which I won’t mention here.
In fact the marketer in question was so proud of his particular sexual reference that he made the same play on words no less than four times in a single email.
If that had been sent to me in another context then I may have found it amusing but to receive crude sexual references from a complete stranger who is trying to get me to buy his product is, at least for me, wholly unacceptable.
Normally I like to quote from the emails I feature on these pages, but because I want my blog to have wide, general appeal I am not going to do so in this instance.
Suffice it to say that I have found another marketer with whom I shall not be doing any business either now or in the future.
It may be hard to believe but in the 1950′s there was an official ‘postcard censor’ in the British Isles who decided if the saucy seaside postcard double entendre jokes had gone just that little bit too far.
Maybe in the 2010′s we could do with an email censor or perhaps I am just being terribly old-fashioned.