To: All Email Marketers
C.C. All who read my blog
From: Patrick Griffin
Subject: Misleading Subject Lines.
Recently I received an email with the following subject line: You have a referred a new member!
“Great,” I thought as I clicked on the message to open it up, “I wonder where this sign up has come from?”
Then I read the first line. It said: “That’s the message you’ll see over and over again with…” and then it told me about the program the marketer wanted me to join and provided me with a link to do so.
So I had been conned.
No new referral at all.
The joke was on me.
Except that it is not terribly funny, or clever and it kind of makes me a little angry that some marketers think it is cool to con people into opening their emails.
By all means keep sending me emails with misleading subject lines if you really must.
However be advised that should you do so then I will never join your program.
It is a bit hard to build up trust if the very first words I read from you turn out to be a lie.