If you are going to set yourself a challenge you might as well make it a big one.
Oh and public too – make it a very public challenge just to pile on the pressure.
Make it the kind of very public personal display which makes you want to suck in huge volumes of air as you hear your heart thumping in your chest, feel the sweat building on your brow and worry that it will all go horribly wrong.
Finally ensure it is the kind of self-imposed challenge that part of you wishes you had never set yourself in the first place but which you know you have to take and pass before you can move on to the next level.
My video response to Sergio’s challenge. Recorded on Sunday morning in New York.
My marketing friend Sergio Felix set himself a huge challenge and successfully saw it through to the end.
He knew there was one big thing holding him back and the more he thought about it the more this thing bothered him.
Sergio had a dread of appearing in front of camera and talking into this unforgiving glass lens.
There had been times he wanted to speak in live marketing chat rooms and as he was about to press the ‘talk now’ button, even as his finger was inching towards his computer to do so, he would always change his mind at the last moment.
Later he would hold his flipcam in his hand, turning the device over and over, waiting to make a quick video but unable to do so.
The fear was threatening to stall his online career and he knew he had to take quick and decisive action to overcome this obstacle in his path.
So he had an idea.
He would set himself a challenge – a seven-day video challenge no less where he would publish product reviews for seven straight days in a row on his blog – video product reviews no less.
The challenge was introduced to his blog readers like this:
“I’m doing this because I have been scared of video cameras since I can remember.
“And I have been able to overcome many other fears in the past by just doing one very single task: repetition.
“I will start with baby steps though, that’s why I’m going to do it for a week-long and build up from there.”
He pressed ‘send’ and from that moment on there was no turning back.
I was expecting a short video review on a product each day but when he blasted out of the starting blocks on day one with a comprehensive product review encompassing four videos, a written overview and a link showing where people could find the product. I watched and read in utter amazement.
Not only was he helping himself overcome his fears but he was producing great content in the form of an unbiased product review while also commenting on how he was feeling and how he was coping with the challenge.
This was not just action taking, this was action taking on a massive scale and the results were no less dramatic.
A lot of new people began to check out his blog and were starting to sit up and take notice of what Sergio was doing.
By Day Two industry leaders were checking out his blog. Tim Tech’s Jon Olson and Justin Ledvina had both been so impressed with the educational quality of the videos that they left comments encouraging him to keep going strong.
Sergio was amazed beyond belief to find this message on Day Two:
“I have been looking at this comment of yours for a while now and I simply couldn’t write anything before because I did not know HOW to thank you properly for your support…”
By Day Three it was clear that Sergio was still nervous but he was now smiling more on camera and was beginning to develop a unique product review style of his own. In short he was beginning to enjoy himself.
He was putting in eight-hour days for this project and it showed. Producing blog posts as complex and technically demanding as Sergio has done here takes a lot of time but he has produced some great content in the process.
The great thing is that Sergio comes across as so natural and friendly on his videos that it is amazing to think that the process should have made him at all nervous in the first place.
Sometimes we really have to push ourselves to the limits to confront our fears…but when we do, and as Sergio has just discovered, the results can be utterly spectacular.
I have a feeling we will be seeing many more videos from this marketer and I don’t think that the day is too far away before we see him looking totally calm and relaxed in front of the camera.
Now the big question is can you follow Sergio’s example and do the same?
Follow Sergio’s blog here: