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Sergio Felix: “Seven Days To Overcome My Crippling Dread of Making Videos”

Sergio Felix
Sergio Felix

If you are going to set yourself a challenge you might as well make it a big one.

Oh and public too – make it a very public challenge just to pile on the pressure.

Make it the kind of very public personal display which makes you want to suck in huge volumes of air as you hear your heart thumping in your chest, feel the sweat building on your brow and worry that it will all go horribly wrong.

Finally ensure it is the kind of self-imposed challenge that part of you wishes you had never set yourself in the first place but which you know you have to take and pass before you can move on to the next level.

My video response to Sergio’s challenge. Recorded on Sunday morning in New York.

My marketing friend Sergio Felix set himself a huge challenge and successfully saw it through to the end.

He knew there was one big thing holding him back and the more he thought about it the more this thing bothered him.

Sergio had a dread of appearing in front of camera and talking into this unforgiving glass lens.

There had been times he wanted to speak in live marketing chat rooms and as he was about to press the ‘talk now’ button, even as his finger was inching towards his computer to do so, he would always change his mind at the last moment.

Later he would hold his flipcam in his hand, turning the device over and over, waiting to make a quick video but unable to do so.

The fear was threatening to stall his online career and he knew he had to take quick and decisive action to overcome this obstacle in his path.

So he had an idea.

He would set himself a challenge – a seven-day video challenge no less where he would publish product reviews for seven straight days in a row on his blog – video product reviews no less.

Seven Day Video Challenge screen shot

The challenge is on...Sergio starts his back-to-back video review blog series.

The challenge was introduced to his blog readers like this:

“I’m doing this because I have been scared of video cameras since I can remember.

“And I have been able to overcome many other fears in the past by just doing one very single task: repetition.

“I will start with baby steps though, that’s why I’m going to do it for a week-long and build up from there.”

He pressed ‘send’ and from that moment on there was no turning back.

I was expecting a short video review on a product each day but when he blasted out of the starting blocks on day one with a comprehensive product review encompassing four videos, a written overview and a link showing where people could find the product. I watched and read in utter amazement.

Not only was he helping himself overcome his fears but he was producing great content in the form of an unbiased product review while also commenting on how he was feeling and how he was coping with the challenge.

This was not just action taking, this was action taking on a massive scale and the results were no less dramatic.

A lot of new people began to check out his blog and were starting to sit up and take notice of what Sergio was doing.

By Day Two industry leaders were checking out his blog. Tim Tech’s Jon Olson and Justin Ledvina had both been so impressed with the educational quality of the videos that they left comments encouraging him to keep going strong.

Sergio was amazed beyond belief to find this message on Day Two:

marketing with sergio screengrab

He replied:

“I have been looking at this comment of yours for a while now and I simply couldn’t write anything before because I did not know HOW to thank you properly for your support…”

By Day Three it was clear that Sergio was still nervous but he was now smiling more on camera and was beginning to develop a unique product review style of his own. In short he was beginning to enjoy himself.

He was putting in eight-hour days for this project and it showed. Producing blog posts as complex and technically demanding as Sergio has done here takes a lot of time but he has produced some great content in the process.

The great thing is that Sergio comes across as so natural and friendly on his videos that it is amazing to think that the process should have made him at all nervous in the first place.

Sometimes we really have to push ourselves to the limits to confront our fears…but when we do, and as Sergio has just discovered, the results can be utterly spectacular.

I have a feeling we will be seeing many more videos from this marketer and I don’t think that the day is too far away before we see him looking totally calm and relaxed in front of the camera.

Now the big question is can you follow Sergio’s example and do the same?

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Follow Sergio’s blog here:

http://marketingwithsergio.com/

 

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13 Responses to Sergio Felix: “Seven Days To Overcome My Crippling Dread of Making Videos”

  1. Sergio Felix
    Twitter:
    MEXICO
    November 22, 2011 at 3:58 pm #

    Hey Patrick,

    What an amazing job you have done here mate, THANK YOU from the bottom of my heart!!!

    I think it’s both beautiful and scary at the same time that you managed to describe my situations so perfectly here that I really have to ask you this:

    Did you, (by any chance) hacked my webcam system and saw me doing the:

    “To Push Or Not To Push That -Talk Now- Button” dance?

    Seriously man, I was in AWE when I was reading! hahaha but I guess I may have just told you at some point or another… right? (Otherwise it’s SCARY hahaha j/k around buddy!!)

    Anyway, to get back to the content of your amazing and honoring article, I really think we need to push ourselves beyond our own barriers because otherwise there is no growing or making progress whatsoever.

    Many “marketers” I know, think that because they hit that “share” button on all the blogs they visit and happily RT all the cool stuff on twitter and spend the whole day on Facebook, they actually think they’re networking…

    But seriously, networking and connecting to new people, that’s just a tiny part of this whole world that is Internet Marketing. There’s so much more than just sharing valuable content written/created from others and to be chatting around all day long on Facebook.

    I made this challenge for myself as I recently sat and made a deep, honest analysis of what I had accomplished so far with Internet Marketing, it really did not seemed that much or even glorious.

    So like they said: “You’re only as strong as your weakest link”.

    For me, that was speaking live in front of a camera because the mere thought of me doing a video, made my heart jump almost by the second of that thought.

    It really was THAT crazy.

    So I really thought, well I can’t outsource video creation because I will have to say something sooner or later and those voices are not going to match up, etc, etc.

    I planned my video review challenge like with two or three days in advance as I wanted to feel the pressure for the next starting week (and maybe try to not have a heart attack in the process either).

    I published the Video Review Challenge announcement on Saturday and had the rest of that day and the whole Sunday to walk in circles for as long as needed.

    Walking in circles did not help much by the way as I started feeding my stress so fast that I was going to say “I JUST CAN’T DO THIS, SORRY” on Monday.

    I slept on it for that Saturday (I really didn’t sleep much actually) and on Sunday I thought what the heck, what’s the worst that it can happen, if the video sucks, then I’m just going to say: I TOLD YOU I AM JUST LEARNING!!!

    So I remembered I had this “MAKE IT OK TO FAIL” on my whiteboard but I knew I did not wanted to look at it because I wasn’t looking for encouragement anymore, I was looking for a way out.

    So what I did was this (and this helped a LOT):

    Instead of going nuts like I’m describing and thinking what was going to happen, I started pretending that there was a camera around me at all times.

    So I would take many deep breaths, really imagine that there was a lens pointing directly at my face and then wham:

    …my heart started POUNDING like hell and so fast, that I would just say:

    “OK, pound away and all that you want you little freak, I’m not going anywhere so do what you must”.

    And just stood there like a crazy nut, until my heart got back to “normal” (which was never really a ‘normal beat’ but it was at least, slower).

    And I just started talking to my imaginary camera.

    I started practicing how to say hi, how to pronounce my name (more on that for later on my blog) how to welcome my imaginary friend to my website or my review and then when I finally had like my first sentence or my first two lines, I would just stop and do something else.

    I spent the WHOLE SUNDAY doing this everywhere, I went running and I was thinking about that, I went to the gas station and while waiting I was doing it, on the marketplace, while I was showering, preparing some food, I would practice literally everywhere.

    When Monday came, I was blank in front of the camera but as it was also my first time trying to record a video, I did not had a clue about what software was I going to use nor how would I edit it, what settings to use, etc, etc.

    I got so immersed on the technical aspects of how to record my first video, that the fear I felt on that first review slowly started to fade away while I was not even noticing that change.

    By the time I finally figured out how to record the video, I was calm, practiced a few lines and just before hitting the recording button I started panicking again and just went something like this:

    “…you know what, I don’t care, I’m gonna record this whether you like it or not” (speaking to myself actually like from an outer perspective)

    And well, you now know the rest of the history.

    So was this actually challenging thing for me?

    You be the judge!!

    Thanks again Patrick for the amazing article and non stop support through all my challenge.

    I really hope that we can encourage others to get past their comfort zones and grow as entrepreneurs.

    Many people encouraged me, some actively, some passively, some in an indirect way but you were on the top of that supporter’s list and I sometimes felt uncomfortable because I was scared of doing them and sometimes I was not looking for any encouragement words.

    I appreciate a lot that you NEVER stopped mentioning it because that started building this inner self confidence thing and I’m positive that it was that small seed that was put in that place, which in the end, managed to make me do all of this crazy stuff.

    On a side note: I STILL get nervous on my videos but I never think that I’m going to die from doing them anymore and there are many times in which I actually felt comfortable and secure!!

    I will make many, many more videos because there is no point in stopping now.

    So people, making videos is actually DOABLE, if I could, then YOU CAN! ;-))

    And if you have any questions for advice, tips or anything (for Patrick and myself) we’re not going anywhere so you can just ask!

    I’m pretty sure that Patrick will be more than happy to help and so am I.

    Sergio
    Sergio Felix thinks you may like this post too..Sergio Felix’s BirthdayMy Profile

  2. Patrick Griffin
    Twitter:
    UNITED KINGDOM
    November 22, 2011 at 7:00 pm #

    Hey Sergio,
    I am sure others will be encouraged by your challenge and especially so if they also read your comments above.
    It was my pleasure in being able to support you during this challenge but all the credit in seeing it through to the end is down to you and I am so thrilled that you are now able to write:
    “I will make many, many more videos because there is no point in stopping now.”

    And, yes, if people want any tips and advice from either of us then we will both be happy to help.
    Just follow us on Twitter and say hello.
    Sergio: ITSergioFelix
    Patrick: ChatToPatrick
    Patrick Griffin thinks you may like this post too..Monday Moaning: Isn’t It Just Horrible When You Fall For The Smooth Sales Talk?My Profile

  3. Jocelyn Jones
    Twitter:
    UNITED STATES
    November 22, 2011 at 10:02 pm #

    RIGHT On, Sergio! GOOD FOR YOU! I have to admit, I have the same fear! I don’t know what it is, I know how effective video marketing is. I have a webcam set up on my computer and a headset as we speak, but for whatever reason, I just freeze up when it comes to recording a video. It’s not for lack of not knowing what to say and I am very social, so that’s not it. I will definitely need to follow your advice and put it to work for me! Thanks, Sergio and Patrick for sharing! :)
    Jocelyn Jones thinks you may like this post too..What Kind of Online Marketer are you? A Dabbler or a Doer? Your Answer Matters.My Profile

    • Sergio Felix
      Twitter:
      MEXICO
      November 23, 2011 at 2:39 am #

      Hey Jocelyn,

      No worries!!! It is super funny that today I recorded three videos and felt ZERO scared of the camera, so I might even start some video series on how to address this problem that many people seem to have! (me included, but in the past! LOL)

      Thanks for coming by and sharing that here on Pat’s blog. It’s always helpful to see if what you’re doing is being valuable to others, take care!!
      Sergio Felix thinks you may like this post too..7 Day Video Review Challenge: Overcome Fear of the CameraMy Profile

      • Patrick Griffin
        Twitter:
        UNITED KINGDOM
        November 23, 2011 at 2:59 am #

        “I might even start some video series on how to address this problem that many people seem to have!”

        You MUST do this. This will be a great info product from you.

        P.
        Patrick Griffin thinks you may like this post too..Monday Moaning: Isn’t It Just Horrible When You Fall For The Smooth Sales Talk?My Profile

        • Sergio Felix
          Twitter:
          MEXICO
          November 23, 2011 at 2:48 pm #

          Hey Pat,

          Wouldn’t that be a bit odd? Being horrified of recording myself on camera and then teaching others how to overcome it? LOL

          No but seriously, I think it is super important to be able to get past that initial fear and like Karen said: “they (the videos) get easier to do” this is absolutely TRUE!

          The big gap is making that first video DONE and build up from there, ya know… baby steps! ;-)
          Sergio Felix thinks you may like this post too..[7-day VRC] Day 07: M-Audio Fast Track Pro 4×4 Mobile USB Audio/MIDI Interface with PreampsMy Profile

          • Patrick Griffin
            Twitter:
            UNITED KINGDOM
            November 23, 2011 at 3:12 pm #

            Hi Sergio,

            You said:

            “Wouldn’t that be a bit odd? Being horrified of recording myself on camera and then teaching others how to overcome it? LOL”

            No, not at all. That makes you ideally-placed to offer advice to others because you have battled through the very thing that the people you would be teaching are struggling to overcome.

            So not only would you understand their situation and therefore know how they feel but you would be able to offer a proven strategy which you can demonstrate to have worked for you.

            Put it this way, if I was afraid of making videos then someone like you would be the first person I would want to call on for tips for overcoming this fear.

            Patrick.
            Patrick Griffin thinks you may like this post too..Words Wednesday: These Idioms Are Just Plain Odd (Part I)My Profile

    • Patrick Griffin
      Twitter:
      UNITED KINGDOM
      November 23, 2011 at 2:56 am #

      Hi Jocelyn,
      Please try and find it within yourself to take the plunge and record your first video and make it public…even if you really hate it then put it up there and you will be surprised at the positive reaction which will follow.
      And…be sure to let me know how you get on.
      P.
      Patrick Griffin thinks you may like this post too..Monday Moaning: Isn’t It Just Horrible When You Fall For The Smooth Sales Talk?My Profile

  4. Karen Kuty
    Twitter:
    UNITED STATES
    November 23, 2011 at 7:18 am #

    Congratulations on overcoming your big fear, Sergio. You are my new hero.

    The idea of making videos scared me, too. But I decided to do it one day, because one of my online friends was starting a Traffic Exchange. That was a big risk-taking step for her and her partner, so I thought the least I could do was take my little tiny risk and support them by making a video ad.

    Surprisingly, people liked it!

    I don’t have a lot of video ads out there yet, but I keep at it, and they’re getting easier to do.

    As for Jolynn–the beauty of a video post or ad is that you can record it as many times as you need to until you get comfortable being on camera. Once you can do that, then live conversation is not so hard. You don’t want to know how many “takes” I have done on some of my ads–and yet they all look rather unscripted…

    Thank you, Patrick, for sharing Sergio’s story with us.

    Best Regards,

    Karen Kuty (klkuty)

    • Patrick Griffin
      Twitter:
      UNITED KINGDOM
      November 23, 2011 at 2:51 pm #

      Hi Karen,
      Congratulations to you too for taking action and making your own videos.
      I have yet to hear from a single person who has said: “I made this video and everybody hated it. It was awful.”
      The rule seems to be that your video is never, ever, anywhere near as bad as you fear it is!
      P.
      Patrick Griffin thinks you may like this post too..Words Wednesday: These Idioms Are Just Plain Odd (Part I)My Profile

    • Sergio Felix
      Twitter:
      MEXICO
      November 23, 2011 at 2:57 pm #

      Hey Karen, thank you and congratulations to you too!!

      The key factor here is not having 100 or 200 uploaded videos, it is getting that first video done and get it going.

      It’s about recording something, getting it uploaded and shared with others.

      (it really doesn’t matter if it is a quick 5-sec “Hi my name’s Jane Doe, welcome to my site!” video)

      It can be that super quick video suitable for a squeeze page like in your case! (congrats for that!)

      Just by doing that (recording video AND sharing it) you become ALIVE to others and a whole new world of possibilities opens for you.

      There’s so much people are losing by choosing NOT to appear on camera that it is crazy that they still can’t see it, but it also makes sense… you WON’T experience the value of this until you do it yourself.

      Thanks for coming to Pat’s blog and leaving this comment for me here, really appreciate it and keep making videos! (I’m trying to find yours on YT now LOL)

      Sergio
      Sergio Felix thinks you may like this post too..[7-day VRC] Day 04: Logitech H390 ClearChat Comfort/USB HeadsetMy Profile

    • Patrick Griffin
      Twitter:
      UNITED KINGDOM
      November 23, 2011 at 3:14 pm #

      Hi Karen,

      Me again. As a follow from Sergio’s reply, it would be great if you could post a link here to one of your videos.

      Totally fine if you don’t want to but if you feel you can share it with us then I (and I am sure others too) would love to see it.

      P.
      Patrick Griffin thinks you may like this post too..Words Wednesday: These Idioms Are Just Plain Odd (Part I)My Profile

  5. Karen Kuty
    Twitter:
    UNITED STATES
    November 24, 2011 at 3:16 am #

    Hi Patrick,

    Since all of the videos I’ve done are for splash page ads, they don’t really stand on their own very well, which is why I have them listed privately on YouTube.

    I tried to provide you with the YouTube links, but your spam filter blocked me.

    Karen