I then tweeted a link to the blog post aimed at the Mtn Dew (as they now call themselves) press office and sat back to see what would happen.
I waited 24 hours and nothing happened. Nothing happened at all.
It seemed that my tweet using the hashtag #MountainDew was not picked up by the drinks company but then I recalled that when I had checked their website to research the original post that they had their own page on Twitter.
How foolish of me!
Here was I throwing a tweet out into cyberspace at random when I should have sent it directly to the very people I wanted to target.
So I revised my strategy and sent this new tweet instead:
Now I knew that the right people would see my tweet but would they read my blog and if they did read my blog post would they take any action?
I had to wait for less than two hours to find my answer.
“Ping!” went the little app which tells me whenever I get a new tweet and this was the message I had received:
I had hardly finished reading it when with another “Ping!” Twitter burst into life once again:
And then came:
Now that is what I call a good result.
OK so there was no free can of soda but there was a link where, if I entered my zip code and the product I wanted, it would show me the nearest stores where I could buy it.
Then to follow-up with four more tweets with useful information shows that this is a company which really understands the power of social media.
And the great thing is that anybody can do this. Anybody at all.
So well done to the Mtn Dew marketing department for rising to the challenge. I said I would feature you in a new blog post and this is me keeping my promise to you.
Remember all I did was send them a single tweet and this company used social media to answer my query, add to their brand awareness and gain some more fans.
When I think of all the other companies out there who are still afraid of talking to their customers via Twitter I don’t know whether to laugh or cry.
I must admit it took me a while to catch on to the power of Twitter but now I use it every day.Twitter fan…teenage consumer electronics journalist Darren Dunn
Someone who also gets Twitter is teenage consumer electronics journalist Darren Dunn who uses it for personal branding, to promote his articles and video reviews and to chat to mates.
“With Twitter you are opening yourself to a massive audience and it has the added advantages of being simple, fast and effective.
“To me it is social media and social networking simplified and it is also great fun to use.
“You can just search Twitter for people who interest you and talk to them and as long as you also have interesting things to say then people will follow you back.”
However he said it was important not to over use it with boring or repetitive content or people will soon stop following you.
“I know one person who uses it to tweet his entire life and that is tiresome. Nobody wants to know how many sugars you put in your coffee or what time your cat wakes up, they really don’t.
“I use Twitter to brand myself, I post links to my articles and videos and I also use it when I want to ask for advice.
“There is nothing overly complicated about Twitter although some people seem to want to make it appear complicated. To me it is simple – just make friends and tweet out your content. You can’t go wrong doing that.”