Make a noise. Get yourself noticed. Stand out from the crowd. Be different.
It is also said that perhaps it is not always a good idea to insult your customers or offend those potential customers you would hope to sign up to the program you are promoting.
Well Traffic Power Plus owner Jeff Gudgeon has decided to stand out like a sore thumb, with his latest advert currently running in several traffic exchanges.
Actually his advert manages to stick out like a fully extended middle finger – that somewhat offensive gesture known as “the bird,” “the highway salute,” or simply “giving the finger.” I am sure you get the idea.
Now I find it funny, I liked it the moment I first saw it but I immediately thought that many might not have the same opinion.
Just the other day I noticed that some people were calling for a ban on nudity or near nudity on the Sweeva adverts so what would they make of an advert which features a young child giving viewers the bird?
Perhaps most people will literally laugh out loud like I did but there will be some for whom this page is just an advert gone too far.
Certainly the first impressions are rather favorable, I hear. The first time this ad appeared on Sweeva it was shown to 30 people of which 20 gave it a thumbs up, nine gave it a thumbs down and one person was unsure whether they liked it or not.
Not bad for a first outing. Even better was when Jeff checked his stats fifteen minutes later and found that he had five new signups at his traffic exchange on the back of the Sweeva advert.
Not only that but some of his new signups had taken advantage of his one time offer and Jeff had around $149 waiting in his PayPal account.
Now for me those results are nothing short of fantastic and represent further proof that personal branding and just daring to be different really works.
The people who are offended by pages such as this are not going to sign up but that is not the point – you can never expect to reach the entire audience with any campaign you run.
Far better to target a certain segment of the audience just like Jeff has done with his latest advert.
Under the headline “You’re Not Using Traffic Power Plus yet?” he accused people who had not yet become members of living in Jurassic times with the insult: “Go chat on AOL you dinosaur.”
When that first insult led to signups and sales, site owner Jeff thought he might be on to something with his new campaign when”You Dionsaur” received 44 thumbs up overnight at ThumbVu the first day it was shown.
Jeff said yesterday: “The dinosaur advert was shown to 31 people, it got 21 thumbs up and immediately led to three new members and $77 in my PayPal account so I knew I was on to something.
“Yes I realized that some people might be offended but you can’t hope to please everybody so I decided to go with the insult theme.
“I wanted to come up with something even funnier than the dinosaur insult and when I came across the picture of the boy at the baseball game I knew I had the one.
“I was looking for a way to stand out. I find the page humorous and when I showed it to some of my friends they loved it too so I decided to run with it.
“Some of my best friends are guys who can put me down in such a way that they have me cracking up about it and that is what I intended from this ad.
“If people can’t see the humor in it then they should really take a step back and calm down a little bit. To me, it gets funnier every time I see it.”
So my guess would be that the offensive Traffic Power Plus adverts from Jeff are here to stay. He will certainly win many new friends with this campaign but perhaps he might attract some enemies too.
For me I can’t see any harm in this and if some people are offended then so be it but I would love to hear your views.
Do you find this advert to be a step too far or just an example of good old-fashioned, in-your-face marketing?