I’m not anti-marketing…honest.
But I am against the kind of marketing which makes promises which are so utterly insane that you have to wonder if you are the mad person for not believing them.
I really do have to question my sanity every time I come across the latest offer from the sorts of marketers out there who will tell you anything – absolutely anything at all – to get your money into their pockets.Take this email subject line:
“How To Become Rich, Very Fast…”
This is interesting because not only does this promise to make me rich…but it promises that it can happen very fast.
When I speak to people who are new to the make money online community it is clear that they generally have unrealistic expectations about how easy it is to make money quickly.
I recently searched Google for the phrase “make money online” and found this:
One thousand and ninety million results!
And I am willing to bet that the vast majority of people using the search term “make money online” would be interested in becoming rich very fast.
But back to the email.
It went like this:
“This is the Only way to become an Internet Millionaire in 24 months or less.
“And all you have to do is signup.
“Everything is done for you,and I MEAN everything.
“Get my free report now. [link]“
So here we have another internet stranger who wants to tell me how to become an internet millionaire.
But why stop there? This person telling me that I can do so in 24 months or less and, furthermore, that the way they have in mind is the only way that this can possibly happen.
That has got to be false.
How can anyone be so arrogant as to say that their method is the only way to achieve a given outcome?
And all I have to do is signup because everything is done for me?
If everything is done for me then it follows that there is nothing at all left for me to do in order to collect my money in two years time.
And this logic must hold true because the email says all I have to do is sign up.
The squeeze page which the email links me to is even more outrageous than that.
“How to Become an AUTOMATIC Internet Millionaire”
An automatic millionaire…I like the sound of that.
It goes on:
“STEP BY STEP SYSTEM will show you EXACTLY How to turn $88 usd into $1,000,000 usd in 24 months. 100% AUTOMATED Marketing System!
“Even Your ADVERTISING is Done For You. It will Prospect for you, Generate Leads for you, Make the Presentation for you, Follow up for you, and Close the Sale for you. ALL YOU HAVE TO DO IS JOIN!”
So with everything done for me, all I need to do is hand over $88 and sit back while I become a millionaire in just two years from now.
Sorry but I just don’t believe you.
And if I have to say this every Monday for the rest of my life I will do so.
Making money online is not easy. It takes time, effort and hard work. You don’t hand some random stranger $88 and collect a million bucks two years down the line. The real world does not work that way.
But, hey, keep sending the emails.