It never ceases to amaze me the lengths some clueless affiliate marketers will go to in order to try to make a sale.
One “technique” these people like to use is the online equivalent of the “foot-in-the-door” salesman of old.
In the past these door-to-door salesmen would start pitching you their wares as soon as you opened the door to them and would keep pitching and pitching until you either bought something from them or shut the door in their face.
The modern-day version is the affiliate marketer or MLM promoter who joins an online conference and then pitches their product from the moment they arrive.
Not only is this technique incredibly rude and irritating both for the organizer of the conference, those speaking and those in the room, it also seems to be singularly ineffective.
I had the misfortune to see this happen twice in the past couple of weeks and on both occasions the marketers in question left empty-handed after only succeeding in angering the people in the room.
You can spot these people a mile away.
They always talk about some unmissable opportunity or other and they keep to their script no matter what people say to them.
A typical conversation goes like this:
“I’ve got this great opportunity I want to tell you about today.”
“We don’t pitch in this room.”
“You will want to hear about this, I can guarantee it!”
“No we don’t”
“How would you like to make money without doing any extra work?”
“That is insane”
“Well since I discovered XYZ I have made $x in the last six weeks alone.”
“Please take your sales pitch someplace else…”
And on it goes until a moderator kicks them out of the room.
Why do people do this I wonder? Does it ever work? I would never even consider buying anything from someone who things promoting in that manner is a good idea.
What about you? How do you feel about it?
Patrick,
Thought I’d chime in.
I would never even consider buying anything from someone who things promoting in that manner is a good idea.
Things?
Okay, I’m not the spelling police just thought it was funny. Even spell check would have let it go.
They don’t get it?
I think it will make things worse for them. Did they use their name?
When I first jumped into this I posted on a couple of forums. Was quickly told by Mod. that there where better ways to do things. Took me some time to learn about relationships.
I like You find it self deprecating.
In closing though, I’ve been witness to someone being dressed down for A reminder of an other conference that makes a point of promoting the conference at the time. This is done because both complement each other but some fail to see that benefit.
I’ll leave it at that.
Jim
Twitter: chattopatrick
Hi Jim,
Don’t worry there are are no spelling police on this blog…well perhaps only on Words Wednesdays and then it is only for me!
I agree with your point above.
It does take time to build relationships but it is worth it.
P.
Patrick Griffin thinks you may like this post too..Pitch Imperfect: Why the online ‘foot-in-the-door’ sales technique is wearing thin
Twitter: andrewstark
You’ve got to wonder how much they paid to be taught this crap? You don’t just turn up and do this, you’re drip fed this idea by a scumbag somewhere who sets these “opportunities” up in the first place and looks for newbies to rip off.
The worst thing is that these people are so brainwashed the rejections are thought of as normal and don’t listen.
What more can you do?
Andrew
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Twitter: chattopatrick
Yes it is all very sad Andrew.
These sort of people who also go in for big for the “objection marketing”strategy where they seek to promote their products by overcoming all the objections that people might have for not buying what they have to offer.
I do dislike this “just get the sale no matter what” mentality.
P.
Patrick Griffin thinks you may like this post too..Pitch Imperfect: Why the online ‘foot-in-the-door’ sales technique is wearing thin
Twitter: ITSergioFelix
Hey Patrick,
Wow man, another hit straight on the nail’s head.
My only explanation for this, is that those kind of ‘marketers’ are new to the industry.
But sadly, I’m wrong.
I have seen people who have literally years and years trying to create an online business and they promote exactly like that.
It happens to me on Facebook all the time.
As soon as I befriend somebody then BAM! I get some sales pitch:
“Hey, are you interested in blah blah blah” I’m like “dude, zimmer down, I don’t even know you what the hell are you doing?”
You don’t have an idea of how much I can’t stand to be approached like that.
In my early days I would start explaining why they shouldn’t do stuff like that and so and so, right now if I’m approached like that, I immediately get rid of them.
I don’t have time to deal with that anymore, either you do it right or take your ‘marketing’ elsewhere.
Sergio
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Twitter: chattopatrick
Hi Sergio,
I have more or less stopped using FB on a regular basis and don’t miss all the pitching which goes on in there.
And I still get people to add me on Skype and then as soon as I accept their request they hit me with a link to the opportunity which will change my life forever.
Also I used to tell them that I would prefer to at least get to know them before they hit me with links but now they just get blocked.
P.
Patrick Griffin thinks you may like this post too..Pitch Imperfect: Why the online ‘foot-in-the-door’ sales technique is wearing thin
I believe that people need to trust the person that they are going to do business with. If you try to push people I think they get turned off. I think Patrick is communicating this. I feel that this in the door sales talk, keep pitching, will need like a couple thousand contacts to get a sale. In contrast, if you build strong relations within a smaller group of people, say 200, you will make some sales and more importantly, I think you will walk away more respected. If you analyze this, you will end up needing to contact less people. Additionally, with trust established, you would think your chance for repeat sales would increase. Why not be efficient and respected?
Marcus Wahl
skype: mcwahl1
Twitter: chattopatrick
Hi Marcus,
I think you have just summed up exactly what I was thinking when I wrote this post.
P.
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