It has been a while since I have done one of the ‘irritating email’ moans but this example from Thursday’s collection of emails caught my eye.
The marketer in question said the email was going to be direct and it sure was that.
When he said he was not going to beat around the bush then what was promised was delivered.This is how the email in question began:
Is Patrick Griffin an Action-Taker or a Tire Kicker?
“I know you value your time, so I’m going to cut right to the chase.
“No beating around the bush.
“If you are a tire-kicker, please delete this email right now. Log out of your email client, and shut down your computer… because you aren’t going to see success any time soon.
“If, however, you are an individual driven to see success, motivated to do your best, and willing to put forth the effort needed to reach your goals, read on. This email is specifically for you.”
The clear implication from the email is that if the reader does not take the action that the writer requires then the reader is a waste of space.
Now the email certainly got my attention and it has impact but it is just a little too rude for my liking.
People like me who find it rude will probably stop reading at the point I did but I am sure others will be intrigued enough to click on the link to find out more.
Whether it is a good marketing email or a bad one I will leave up to you to judge but I think it does highlight the problems of trying to communicate by email to a large and diverse list.