Once upon a time, in a land far, far away there lived two traffic exchange owners.
They both planned to set up online membership sites and make an income from selling advertising packages to users.
The first of the traffic exchange owners thought all he had to do was to talk long and hard about his online business.
He reasoned that all the hot air he generated would surely spread throughout the land and have people falling over themselves to join his new site.
When others tried to give him advice, he would throw back his head and a low, rumbling sound would develop deep within his belly.
It would surge upwards and erupt from his mouth in a loud bellowing laugh, rather like a distant clap of thunder.
Once he had regained his composure he would turn to those who tried to help him and say:
“I have no need of your advice oh foolish ones. My traffic exchange is going to be the biggest and best that this kingdom has ever seen.
“Riches and abundance are sure to be mine and wise men from distant kingdoms will send out envoys to seek my wise counsel.”
As the months passed his mindless chattering continued until the entire community was sick and tired of hearing him speak.
In fact when his site eventually did open its doors, only a handful of people bothered to sign up.
Meanwhile the second owner decided to take a totally different approach.
He was a gentle character with a jovial personality and he set about collecting little trinkets and gifts as he went about his business.
When people heard this they asked:
“Why do you set about collecting all these small trinkets and gifts?”
To which he replied:
“Why, to give them away to others of course!”
Soon people were donating their own trinkets and gifts for his rapidly growing collection, anxious to see what he would do next.
Then one day he set up a small stall in the village square and neatly laid out all his trinkets upon a fine green velvet cloth.
Everyone agreed that his stall looked very nice indeed.
Then for an hour he would amuse the crowds with simple games and he would award prizes from his collection of trinkets.
He did this for several months and then one day he just happened to mention in passing that he was thinking about opening his own traffic exchange.
“Yes, do it! Do it!” the crowd encouraged him.
“And we will help if you would like us to.
“Just say the word and we will tell all our neighbors about your new traffic exchange and they will be sure to join.”
And so his traffic exchange opened to much excitement and more members signed up than he could ever have thought possible.
Meanwhile in a distant corner of the village the other traffic exchange owner was left scratching his head and wondering where it all went wrong.
“Monday Moaning” will be back in its usual slot next week.