Today we conclude our look at words which really do not do the user any favors at all.
The ironic thing with this collection of words – taken mainly from the business community – is that they were designed to sound impressive and to make those using them sound knowledgeable.
Epic fail – as modern young people might say.
empower – to give individuals the power to take decisions in matters relating to themselves
eventize – to make an event of forward planning planning
functionality – the things a thing does
going forward – in future
granularity – level of detail
guesstimate – a rough guess
impact (verb) – to have an impact on
impactful – having impact
incentivize – to give, have or be given an incentive, especially to work more efficiently, productively, etc.
interface – to speak face to face: “He is anxious to interface with you.”
key driver – an important stimulus
minds-on – cerebral and educational (as opposed to hands-on, practical)
monetize – to make money from something: “How can we monetize our web content?”
retask – to give someone or something a different task
shared commitment – a joining together of two organizations for their benefit or profit
solutions – what businesses sell. eg: all your storage solutions
space – an industry; a field of activity: the semiconductor space
synergy – co-ordinated action
task (verb) – to give someone a particular task
traction – hold on a market, sympathy, etc: European winemakers are losing traction to competitors.
transition (verb) – to change
uptick – an increase
value proposition – a selling point
win-win – (supposedly) advantageous to both parties involved in something
Of these words I particularly dislike “going forward.” A human resources manager in a previous job I used to have used to say “going forward” in every other sentence. It used to annoy me so much but then again she was a particularly annoying individual.
Next week we will begin a two-part look into some weasel words.
* All words in this blog post have been supplied by The 12th edition of The Chambers Dictionary. ISBN 97805501002379